Head-turning, dynamic displays excite tourists and locals for the grand opening of the world’s first permanent Nutella Café.

For a week in October 2014, Second Story partnered with curators at the Goat Farm Arts Center to transform a Dumpster into public art. The installation lured passersby into an ongoing narrative about the disposability of modern messaging and explored new manifestations for social media.

Whole Foods customers want to know where their food comes from, and they care about what happens to it along the way. At the flagship Avalon store, a dynamic wall experience closes the gap between farm and table.

Every day at Whole Foods is proof that a store can be more than products on a shelf.

Designed to complement guests’ visit to the World of Coca-Cola in Atlanta, this context-aware mobile app delivers fun facts and photo experiences that inspire discovery, augment guests’ experience of the physical exhibits, and provide fun new ways to create and share memories with others.

In celebration of AIGA’s centennial and the profound impact of American design on our culture, this microsite acts as a living resource for design.