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Part of Publicis Sapient
    Whole Foods Market Store

    Whole Body Mirror

    Project Group
    Whole Foods Market Store
    Client
    Whole Foods Market
    Date
    October 2014
    Location
    Alpharetta, Georgia
    Other Media
    Demo Video
    Tags
    Walls, Environments, Motion graphics, Gesture, Games, Installations

    Combining entertainment with utility in surprising ways, an interactive mirror experience draws customers into the Whole Body section of the Whole Foods Avalon store.

    Whole Foods is well known for their high quality food standards. And those same high standards are applied to personal care products as well. In the Whole Body department, you’ll find everything from vitamins to sunscreen. Although Whole Foods offers more than just food, many shoppers were unaware of this section entirely. And many who knew about it still chose to purchase these items elsewhere.

    We set out to change that.

    To raise awareness of these products and to encourage more traffic into the section, we created the Whole Body Mirror. A reflection catches the eye of passing shoppers as the mirror is activated to reflect their aura. Curiosity draws them in, and a playful moment ensues. We challenge shoppers to “align their whole body” by mimicking a pose. Success activates a “burst” of the shopper’s aura, revealing a related product and helping shoppers locate it on the aisles. Customers can play to their heart’s content, cycling through a playlist of poses. Often times, the mirror draws in traffic, but, in every case, it draws attention.

    Kids of ALL ages have fun with the mirror. We use curiosity to encourage product discovery, helping customers take notice of the department and its products. With the mirror, we’ve transformed an end cap into an unexpected, delightful moment. And proved that sometimes, if you want to change human behavior, all you have to do is add a little fun.

    Press & Awards
    Communicator Awards, Silver Award of Distinction, Interactive Multimedia: Other, May 2016
    “Planet Retail’s Five Stores of the Year,” National Retail Federation, February 2016

    As mainstream rivals have muscled in on Whole Foods’ proposition, the retailer is staying ahead of the curve. The retail-tainment factor remains strong with the use of customer-facing digital technology including the Whole Body Mirror, which shows shoppers their reflected forms as one of three auras — refresh, energize or relieve.

    HOW International Design Awards, Merit, Kiosks/Interactive Exhibits, November 2015
    W³ Awards, Gold, Marketing: Environmental: Food and Beverage, September 2015
    FAB Awards, Winner, Interiors/Environment, May 2015
    Creativity Media & Interactive Design Awards, Platinum/Best in Category, Digital Display or POP, May 2015
    IDEA Awards, Finalist, Digital Design: Interaction, May 2015
    “Bridging the gap,” Grocery Headquarters, January 2015
    “Whole Foods Enlivens Shopper Experience At Its ‘Store of the Future’,” Marketing Daily, November 2014

    Here’s what Whole Foods is doing: working with SapientNitro’s Second Story, they’re tapping the latest shopper marketing technology in truly innovative ways to substantially up their game.

    “Whole Foods testing new interactive tech in Georgia store,” Digital Signage Today, November 2014
    “Interactive Digital Signage Helps Shoppers Discover New Products,” ScreenMedia Daily, November 2014
    “Inside Whole Foods’ Store of the Future Tackles sustainability with digital displays,” Adweek, October 2014
    Part of SapientRazorfish /
    © 2021 Second Story, Inc.
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