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Part of Publicis Sapient
    Earth Lab: Degrees of Change

    Impacts & Responses

    Project Group
    Earth Lab: Degrees of Change
    Client
    Marian Koshland Science Museum
    Date
    July 2011
    Location
    Washington, D.C.
    Other Media
    More Images
    Demo Video
    Tags
    Exhibition, Walls, Storytelling, Infographics, Data visualization, Animation, Touch, Installations
    Playlists
    • Interactive installations
    • Timelines & maps

    In this part of the Earth Lab gallery, a vibrant display of photography harmonizes with three touchscreen interactives to tell the human story unfolding in response to a warming planet.

    The storyline of this section investigates our most vulnerable communities, how scientists know what they know about the future of the climate, and our options for confronting a warming planet.

    The first area concentrates on the impacts people are facing in the present day and what we can expect over the next century. Changes are happening to our ecosystems, food, weather, and health—the first kiosk captures a matrix of “impact events” related to these areas and gives visitors an opportunity to see where these impacts might happen and how severe they might be. The next section documents the stories of individuals and communities on the front lines of global warming. Striking photojournalism, documentary videos, and extended slideshows allows visitors to hear first-person accounts of flooding, drought, erosion, forest fires, and melting ice.

    To validate the predictions of future impacts, an interactive animation explores the mathematical tools, commonly referred to as “climate models,” scientists use to predict the climate. Climate models are famously difficult to illustrate but an integral part of climate scientist’s research—this interactive simplifies the concept and makes it accessible. The final two parts of the exhibit discuss strategies for change and human response. Bold photography captures how humans are “adapting” to climate change, while others are attempting to “mitigate” the future. The message revealed is that only a combination of the two will forge a safe path for future generations.

    Press & Awards
    Justified Competition 2012, AIGA, Winner, October 2012

    I appreciated the transmedia aspect of this project, which incorporates all available communication methods—video and information systems, screen-based and dimensional—into one experience. In a marketplace that is increasingly in flux and requires more than “good design,” this solution illustrates the agility that future design projects will require. Both the work and the case study demonstrate that the designers are critical thinkers—perceptive, imaginative and skillful.

    “Digging Into Climate Change,” Dimensions Magazine, Sharon Barry, January 2012

    Digital labels and interactives feature layers of information that enable visitors to choose how deeply they want to dig.

    Credits
    Studio Director
    Jennifer Guibord
    Technology Director
    Thomas Wester
    Lead Designer
    Chris Dewan
    Physical Designer
    Shoam Thomas
    Information Designer
    Michael Godfrey
    Interaction Designer
    Lisa Kennedy, Sara Siri
    Integration Engineer
    Matt Arnold
    Developers
    Oliver McGinnis, Jean Pierre Guevrèmont, Aubrey Francois, Zach Doe
    Systems Developer
    Donald Richardson
    Technology Coordinator
    Sam Jeibmann
    Producer
    Kate Wolf
    Content Producers
    Michael Neault, Elizabeth Bourke
    Writer
    Lisa Berndt
    Quality Assurance
    Kirsten Southwell, Traci Sym, Elizabeth Bourke
    Production Artist
    Sara Siri
    Design Production
    Hub Collective
    Fabrication
    Lexington
    A/V Systems Integration
    Griffin Networks
    Part of SapientRazorfish /
    © 2021 Second Story, Inc.
    Project Group
    • Project Overview
    • Impacts & Responses
    • Mitigation Simulator
    • Observations