The Web site for this record label features unique micro-sites for every DreamWorks album, where animated interactive album art immerses visitors in the sights and sounds of every record.
From pop to metal-punk, singer-songwriters to spoken word, the DreamWorks Records site turns browsing for albums into an immersive experience in motion, sound, and interaction. The site combines the nostalgia of vinyl-format album art, the instant gratification of listening booths, and the eye candy of music videos to capture the spirit of each recording’s sound and artistry. Each interactive album offers a blend of music tracks, song lyrics, visual art, and animation to site visitors. In-depth biographical information, tour dates, and links to artist sites are also available, as well as direct links to online retailers. The DreamWorks Records site developed an interactive paradigm that’s intuitive, direct, and exploratory. Just as record store patrons instinctively move to the display racks, Web users are drawn to an album features “bin” to browse what’s new, or search the complete discography of the label. The site accommodates diverse recording genres, but emphasizes creating a showcase for each recording: as users select an album, the screen is transformed into a stage for the individual artist. Animation, promotional copy, video, and music immerse users in a media-rich world custom-created for that recording. Full-screen visuals are displayed in a full-size browser window to maximize the impact and presence of each artist. Visitors can choose from three different audio formats, and every music video is streamed on demand.
Press & AwardsProject Cool, Cool Sightings, April 26, 2001“Second Story,” Impress Web Design, June 2000“Special Report—Real Time Animation,” AV Video and Multimedia, J. Scott Hamlin, August 1999Netscape Picks, What’s Cool, March 17, 1999Communication Arts, Interactive Design Annual, 1999Internet Professional Publishers Association, Ace Awards, 1999“Showcase: Dreamworks Records,” Macromedia, 1999Web Design Annual 1999, 1999 (Graphic-Sha)Best of the Web, 1999 (Mediamatic)Effective Web Animation, J. Scott Hamlin, 1999 (Addison-Wesley)Communication Arts, Site of the Week, December 14, 1998Netscape Picks, What’s Cool, November 6, 1998Macromedia, Site of the Day, October 21, 1998Netscape Picks, Studio One, October 8, 1998
Part of SapientRazorfish /© 2017 Second Story, Inc.
- Brad Johnson, Julie Beeler
- Brad Johnson, Julie Beeler, Ken Mitsumoto
- Interactive Artists
- Alex Pettas, Bob Aufuldish, Britta Boland, Elliott Earls, Elizabeth Weinberg, Future Farmers, Jennifer Peterson, Josh Ulm, Matt Owens, Paul Sullivan, The Speared Peanut, Third Door