This self-promotional mailer uses the humble clothespin as a ruse to showcase the potential of multimedia.
The Pinch product, created by a fictitious clothespin manufacturer, takes audiences on a humorous tour of product marketing—from a demonstration in quality clothespin engineering, to an overview of the performance of various woods in diverse climates. Designed as a direct mail presentation for Brad Johnson, Pinch is a self-running application compressed to fit on a single floppy disk. The deceptively small package packs a self-running tour that demonstrates the richness of multimedia with an original music score, animation, and 3-D rendering. The floppy disk was mailed in a unique letterpress package containing a miniature wooden clothespin.
Press & Awards“Second Story,” w.e.b., July 2004Interface WOW, Sue Merritt, 1997 (Peachpit Press)“NoCal’s Hottest Webmeisters,” Digital Creativity, Ken Coupland, March 1996HOW, Self-Promotion Annual, Outstanding Achievement Award, 1996Internet Homep@ge Design, Seiki Okuda, 1996 (Kinotype Press)Multimedia Graphics: The Best in Global Hyperdesign, Melissa Dallal, 1996 (Chronicle Books)“The Digital Portfolio,” OnLine Design, Cheshire Dave, July 1995
[D]istinctive for combining expert production skills with a sense of concept...Pinch, by Brad Johnson, is an ingenious and outlandish product presentation—for a fictional manufacturer of clothespins.“Desktop Animation,” Electronic Link Magazine, Ken Coupland, May 1995
Johnson’s presentation is a startlingly effective piece of self-promotion. Affecting the guise of a fictitious clothespin manufacturer, Johnson turned a pirouetting, 3D rendered clothespin into a memorable showcase of his animation talents, and an illustration of the technical strides made by desktop animation.Communication Arts, Interactive Design Annual, 1995I.D., Annual Design Review, Honorable Mention, 1995New Media, Invision Award, Finalist, 1995
Part of SapientRazorfish /© 2017 Second Story, Inc.
- Designer, Illustrator, Writer
- Brad Johnson
- Jeff Stafford
- Bonnie Smetts