Live Positively Portrait Wall
LocationWorld of Coca-Cola, Atlanta, GA
Creative Development, Video Production & Sound DesignDonna Lawrence Productions
This cinematic media wall creates a captivating environment for visitors to interact through a fun, surprising, full body experience that reveals stories from around the world.
Located in a busy mezzanine in the heart of the World of Coca-Cola, the Live Positively Portrait Wall is no passive media display. The interactive senses the presence of a visitor and reacts with a flurry of effervescent bubbles and fizzy shapes set against the backdrop of a world map. Visitors can move across the continents, and when they linger for a moment, the display responds with a series of videos about people who have taken the initiative to improve their lives or their communities through support provided by The Coca-Cola Company. Accommodating dozens of guests at any given time, the interactive creates a shared experience between disparate people.
Measuring more than twenty-two feet wide, the seamless display creates a beacon for visitors from across the attraction. Christie MicroTiles project a vivid display of colors that is bright and crisp even in broad daylight. An unprecedented integration of four depth-sensing cameras recognizes the forms of everyone passing within fifteen feet of the display surface. This harmony of rich technology and immersive engagement creates an unforgettable experience for visitors to the World of Coca-Cola.
Press & Awards“Ideas, Prototypes and Experiences: Emotional Attachment to the Product,” The Fundamentals of Interactive Design, Michael Salmond & Gavin Ambrose, April 2013
In many ways, the experience is the most important aspect of any design, it’s the process of thinking through and answering the question: what is the audience getting out of this? If people feel that they have had a rewarding or entertaining experience, then they will associate positive feelings with the product or brand.
Part of SapientRazorfish /© 2017 Second Story, Inc.
- Lead Interaction Designer
- Matt Sundstrom
- Concept Development
- Aaron Walser, Bruce Wyman
- Motion Designer
- Martin Linde
- Technology Director
- Thomas Wester
- Lead Integration Engineer
- Matt Arnold
- Interactive Programmers
- Matt Arnold, Zach Doe, Aubrey Francois
- Art Production
- Lisa Kennedy, Jinu Yang
- Alyssa Glass
- Creative Development, Video Production & Sound Design
- Donna Lawrence Productions
- A/V Systems Integration