Bank of America Data Mirrors
LocationBank of America Tower, New York, NY
Environmental DesignC2 Creative
An expansive mirrored wall displays real-time financial information in poetic, animated visualizations.
Integrated into the architecture of the Bank of America Tower trade floor elevator bank, the Market Data Mirrors interact with live data feeds and visualize financial information on a mirrored surface. These dynamic 3-D visualizations bring form, color, and motion to live market data in an intelligent and elegant manner, allowing viewers to quickly grasp current data and market trends over time. The different data sets—indexes, commodities, rates, and currencies—are realized in colorful patterns and shapes on different planes, each taking their turn on the stage communicating their value, volume, and historical trajectory.
Press & AwardsPalette 02: Multicolour - New Rainbow-Hued Graphics, Viction:ary, December 2012Print Magazine, Creativity & Commerce, Second Place October 2009
There is such an amazing sense of dimension to it. It’s a compelling, extremely elegant way of showing complex graphics.HOW, Interactive Design Awards, Outstanding, Miscellaneous, 2009
The bright forms strike the perfect balance between flash and facts: they create graphs based on current market conditions, but they’re also poetic interpretations of the numbers. ‘This work is absolutely stunning,’ says juror Brien Grant. ‘The idea is clear and the execution is strong. The world’s markets are constantly changing and in motion, and this work really amplifies that essence beautifully.’
Part of SapientRazorfish /© 2017 Second Story, Inc.
- Christian Bannister
- 3-D Animation
- Matt Arnold
- Technology Director
- Thomas Wester
- Matt Arnold, Jacob Mandelsberg
- Amber Cartwright
- Production Management
- AV Integration
- Three Byte Intermedia, Excel Media
- Exhibit Design
- Chris Wendel
- C2 Creative for Bank of America