GRAMMY’s Greatest Music
LocationGRAMMY Museum, Los Angeles, CA
Exhibition DesignGallagher & Associates
Immersing visitors in the musical celebration that marks the GRAMMYs, this 30-foot media experience weaves together high-intensity performances, sound design, and custom animations in a spectacular display.
Placed at the entryway into the Museum’s exhibition space, visitors are greeted by a powerful 30-foot audio-visual installation showcasing the last 15 years of GRAMMY performances. Multiple layers of highlights from broadcast performances, still photography, and custom-animated graphics create a collage rich with the history of the GRAMMY Award’s performing artists and their memorable appearances. The sound design weaves together music and ambient sound from these past performances, strategically bringing focus to elements along the hallway in concert with the visuals, pulling the visitor into the museum. The Greatest Music experience is an emotional and compelling installation that spurs visitors’ excitement and anticipation for the rest of their museum adventure.
Press & AwardsAdobe, MAX Awards, Finalist, October 2009“For the Record: The Grammy Museum Preserves Pop Music History in a Digital Format,” Lighting & Sound America, Judith Rubin, August 2009
Imagine ten Grammy-winning artists, representing a variety of musical genres, all performing at once—but with the sound mixed so that some are dominant and others are in the background to varying degrees, allowing you to distinguish one from the other. This is the museum’s three-minute, 20-second lobby experience, as the visitor walks through a short hallway with video looping on both sides, entering the world of music.Communication Arts, Interactive Design Annual, Information Design, 2009
An amazing amount of great work! There is a richness in the various interfaces and experiences that encourage interaction. What a great way to tell stories of music.American Association of Museums Muse Awards, Gold, Interactive Kiosks , 2009
Well done! Grammy Museum! It can be regarded as a good example to show how a museum combines the museum collections, historical material and interactive kiosks and seriously depicts the possibilities and the potential what a future museum could be.“The Buzz: Installation Spotlight: The Touch and Feel of Music,” Sound & Video Contractor, Jessaca Gutierrez, April 14, 2009
Perhaps the most complex and intriguing installation at the museum is the Crossovers area. This exhibit is a 19ft. table that acts as both a projection screen and a touchscreen...Up to 20 guests at a time can tap an image that’s being projected onto the table to listen via headphones to 150 genres of music. Guests interested in one genre of music can use the table to open up photos, songs, and dialogue about that particular genre’s importance and history—possibly linking them to other genres and learning about surprising connections between music categories.“Culture Plays Countermelody at New Grammy Museum,” USA Today, Edna Gunderson, December 3, 2008
Visitors enter on the fourth floor and wind down through three levels of exhibits. The highlights: The entrance is an audiovisual tunnel pulsating with overlapping segments of Grammy performances. Large touch-technology tables allow exploration of 160 subgenres, from modal jazz, emo and zydeco to Celtic, Norteño and two-tone.“Record, Study and Hear Music at New Grammy Museum,” Associated Press, Sandy Cohen, December 3, 2008
Guests are welcomed by wall-sized video screens and the ‘Crossroads Table,’ a touch-sensitive digital display that shows how different music genres interrelate. Interactive maps highlight the musical legacies of various American cities, and short video series delve into emerging music styles from the past five decades and how they correspond with pop culture.“Grammy Museum Takes a Broad, Hands-On Approach,” Los Angeles Times Music Blog, Todd Martens, December 2, 2008
Guests are immediately whisked to the fourth floor, where they’re greeted with an 18-foot touch-screen table that looks and feels like something out of a James Bond movie. There, they can put on headphones and scroll through genres—tap ‘outlaw country,’ for instance, and a Waylon Jennings song plays.“Behind the Music,” Downtown LA Scene, Ryan Vaillancourt, December 1, 2008
The museum floor dedicated to the recording process holds eight listening stations featuring lessons from producers, engineers and artists. But in Dupri’s ‘studio,’ where he talks to visitors via a flat-screen television, the lesson goes beyond how-to. If you step into this sonic laboratory, you’re not walking out until you make some music.
Part of SapientRazorfish /© 2017 Second Story, Inc.
- Alberto Cerriteño, Jamal Qutub
- Motion Designer
- Jamal Qutub
- Technology Director
- Thomas Wester
- Amber Cartwright
- Production Artists
- Carlos Maya, Rebecca Rosen
- Production Assistant
- Elizabeth Bourke
- Sound Design
- Audio Wells
- Quality Assurance
- Elizabeth Bourke
- A/V Integration
- Design and Production
- Exhibition Design
- Gallagher & Associates