LocationHigh Museum of Art, Atlanta, Georgia
Visitors to the High Museum in Atlanta see Picasso, Matisse, and Warhol with a fresh lens when they download the ArtClix mobile application. This photo-sharing app reveals additional information about the artworks and provides a streamlined method for sharing pictures online.
Second Story collaborated with the High Museum of Art to create a new kind of museum mobile experience based on community and sharing. As visitors navigate the galleries of the High, mobile device users have the opportunity to engage with the artwork in surprising ways, using their phone to unlock details about the art. They are able to capture the piece, learn more about it, and then participate in an art-centric community conversation. Photos are easily shared as a postcard from the app to Twitter, Facebook, or email.
As a photograph is taken, the application automatically detects the artwork and provides details about the piece. The image detection is based on innovative image recognition technology and does not require visible codes. While the application was made specifically for a modern art exhibit, a flexible admin tool was developed in concert with the app, allowing the content to change out for new exhibits.
Press & AwardsHOW Interactive Design Awards, HOW Magazine, Merit, App Design, December 20122012 MUSE Awards, American Association of Museums, GOLD: Mobile Applications, April 2012
Over 130 judges – museum and media professionals from across the world – were involved in the process of selecting the winners. Winning entries were expected to demonstrate outstanding achievement in nine areas including content, interface, design, innovation and appeal.Museums and the Web, Best of the Web Awards, Mobile, April 2012“Connecting to Art with ArtClix,” Technology in the Arts, Rachael Wilkinson, February 3, 2012
Image recognition technology could be the future of how every smart phone user attends a museum, and it will be an interesting trend to watch. In the mean time, ArtClix is ahead of the game, and a great addition to the High’s modern art exhibition.“Picasso to Warhol: 14 Modern Masters,” AtlantaBoy.com, October 28, 2011
Remember when you weren’t allowed to take photos in museums? Well now the High wants you to! Simply download the High’s new free ArtClix app, then take a photo of a piece of art at the exhibit. ArtClix will give you more detailed information, and you’ll be able to share your thoughts with other users.“Check out the latest show at the High Museum using the new ArtClix app,” Atlanta Metromix, October 21, 2011
As you walk through the exhibit, you’re actually encouraged to use your phone to photograph the work. Use ArtClix to snap a picture of Pablo Picasso’s “Girl before a Mirror” (the first image on display in the exhibit) and you’ll be taken to a page with more information about this 1932 painting. You can also use the app to share your comments about the piece or see what other people have said about it.“High Museum features Warhol exhibition with new app,” Examiner.com, Rick Limpert, October 16, 2011
Working with award-winning Second Story Interactive Studios, The High Museum of Art has developed a new Smartphone application called ArtClix, which brings together photo-recognition software and social media to create a new kind of museum app that moves beyond traditional audio tours.“Breakfast with Andy,” Atlanta Business Chronicle, Lisa R. Schoolcraft, October 7, 2011
...New for this exhibit is an application called ArtClix for the High’s “tech savvy members” that allows smart phone users to take pictures of the artwork and get more information, including the audio files that normally are an extra cost. When was the last time anyone was encouraged to take a photo in a museum? Normally, that behavior brings a polite tap, or more, from security.
Part of SapientRazorfish /© 2017 Second Story, Inc.
- Interaction Designer
- Brian Wilson
- Junior Interaction Designer
- Sara Siri
- Interactive Programmer
- Matt Fargo
- Donny Richardson
- Michael Pittman
- Content Producer
- Michael Neault
- Director of Creative Development
- Bruce Wyman